About the Client

Targito is a Czech data and communication platform (CDP) for e-commerce and B2B companies. The platform helps businesses effectively utilize customer data, automate marketing communication, and achieve higher conversions and retention across channels.

With more than 10 years of experience in data integration and marketing automation, Targito is among the most advanced solutions on the market.

The Challenge

• Generate new leads and scheduled meetings with decision makers (Head of E-commerce, CMO, CEO)
• Focus on Czech and Slovak e-shops with growth potential
• Validate messaging and conversion approach for individual ICP segments

Strategy: Data-Driven B2B Outreach

1. Market Analysis

We mapped more than 7,300 e-commerce and B2B companies in the Czech Republic and Slovakia with potential for CDP implementation. We included brands using tools like Ecomail, Smartemailing, Klaviyo, Exponea, or Bloomreach, where there was clear room for advancement to a higher level of personalization.

2. ICP (Ideal Customer Profile) and Persona Selection

• Head of E-commerce / CRM Manager – digital channel performance, retention, CLV
• Marketing Director (CMO) – lead nurturing automation, communication ROI
• CEO / Founder (scale-up) – brand growth and marketing scaling through data

3. Communication Sequence

We utilized personalized email sequences with emphasis on the value of data integration and concrete results (e.g., ZOOT: +400% CR, +46% share of retention revenue). Messaging reflected current challenges: efficiency, AI automation, and predictive marketing.

Campaign Results

2,029

Emails Sent

Campaign still running

809

Contacts Reached

First-time outreach

<10%

Reply Rate

Industry-leading response

14

New Business Opportunities

With leading market players

Business Opportunities with Leading Players

The campaign opened doors to meetings with top e-commerce and B2B companies in the region.

"The campaign confirmed that when we combine quality data with thoughtful messaging, we can open doors even to the biggest players in the market. In the first month, we had more meetings than we typically generate in an entire quarter."

Jakub Malý

Head of Sales, Targito

Benefits for the Client

Fast, validated way to generate meetings with target decision makers
Clear validation of messaging for different ICP segments
Direct entry into business opportunities with leading Czech e-commerce players
Efficient lead generation framework for further expansion into the CEE region

Conclusion

The campaign for Targito demonstrated that data-driven B2B outreach works even in the competitive environment of mar-tech platforms.

Thanks to precisely chosen ICP, personalized communication, and emphasis on results, we succeeded in gaining quality business opportunities in a short time and establishing a long-term sustainable acquisition channel.

Get in touch today

Partner with leading go-to-market team to automate outbound & sales flows.

Talk with us

We are team of GTM experts & AI architects that help build systems that scale.

SaaSFactory s.r.o.
Company ID: 10907271
Pobřežní 249/46
186 00, Prague
Czech Republic

Case Study: Targito